Back to School Eye Health

Kick off the school year by prioritizing eye health for the entire family. Use these free resources to help spread the word about the importance of regular eye exams, educate families about childhood myopia, and promote healthy vision habits in and out of the classroom.

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Latest News

Contact Lens Tips

According to The Vision Council’s 2024 Market inSights report, 19% of U.S. adults wear contact lenses—a figure that represents nearly 50 million people across the country. For many, contacts offer freedom from glasses and a convenient way to correct vision, but with that freedom comes responsibility. Even though lenses are a routine part of life […] 3 Important Tips About Your Contacts

Eyes on the Future: Webinar Fuels Momentum for Eye Care’s Next Generation

Leaders in vision care come together to spotlight career pathways, support emerging talent, and explore possibilities for shaping the future of the eye care workforce. Alexandria, VA & Cincinnati, OH – August 20, 2025 – With a shared commitment to strengthening the future of the profession, leaders in vision care are coming together to highlight career […] Supporting the Eye Care Workforce

The Vision Council Foundation Launches 2025 Back-to-School Campaign Promoting Eye Health for the Entire Family

Free Toolkit Available to Help Eyecare Professionals and Community Partners Spread Awareness Alexandria, Va., July 28, 2025 — The Vision Council Foundation today announced the launch of its 2025 Back-to-School Eye Health Campaign, a nationwide initiative encouraging families to prioritize comprehensive eye exams and healthy vision habits as the new school year begins. The campaign […] Download Our 2025 Toolkit

The Sun Sets on a Successful 2025 National Sunglasses Day Campaign

Early this past summer season, The Vision Council Foundation kicked off National Sunglasses Day celebrations with quite a few exciting announcements. From educational resources to new partnerships and events in the country’s two busiest cities, National Sunglasses Day 2025 shined a light on the importance of wearing UV-protective eyewear to safeguard long-term health. Consumer Activations […] 2025 National Sunglasses Day Campaign